THQ, Random House Team Up For ‘Transmedia’ Games (Via Wired)

So I just saw this article on Wired about THQ’s new partnership with Random House:

Videogame publisher THQ will work with book publisher Random House to create original intellectual properties, the companies said Monday.

Both publishers hope to create universes that can be expanded through transmedia storytelling, using multiple platforms to explore the same world and characters. They say they will first develop new IPs as “a collection of games and books,” then expand into other forms of media.

So, let me get this straight. THQ and Random House are teaming up to do something that Ubisoft has been doing in-house since they started the Assassin’s Creed series? Wow, walk about late to the game…

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s